News and Events

Jun 13, 2023 – minute read

Whether you’re a creator who is just starting out on YouTube, or are further along in your YouTube journey, we’re unlocking new ways to make money across the platform.

In the US, the number of channels that earned a majority of revenue from Fan Funding products in December 2022 saw an increase over 20% compared to the prior year.

As creators build their communities on YouTube, our fan funding features give them another way to grow their earnings while engaging with their audience. Creators around the world, like Emily D. Baker, use these features to provide exclusive content and benefits to their fans through channel memberships or shoutout viewers who use Super Chat during their live streams. In fact, in the US, the number of channels that earned a majority of revenue from Fan Funding products in December 2022 saw an increase over 20% compared to the prior year.

Starting today, eligible creators will begin to be able to apply to YPP earlier — once they’ve met a threshold of 500 subscribers, 3 public uploads in the last 90 days, and either 3000 watch hours in the past year or 3M Shorts views in the last 90 days. These new partners will unlock access to fan funding features like channel memberships, Super Chat, Super Stickers, Super Thanks, and the ability to promote their own products with YouTube Shopping.

Expanding our YouTube Shopping affiliate program

For creators who are further in their YouTube journey, we’re expanding our YouTube Shopping affiliate program to all eligible US-based creators who are in YPP with over 20,000 subscribers. The affiliate program allows creators to feature products from other brands and creators in their content and be eligible for competitive commission rates on the sales of products tagged in their videos and Shorts.

We’ve partnered with over 50 brands (with more to come!) like Nordstrom, Sephora, Ulta Beauty, and Wayfair spanning beauty, tech, home and apparel whose products can be featured and tagged on videos and Shorts. That means the next time Andréa Matillano is talking about her favorite new lipstick, she can tag it directly in her video or Short to allow viewers to easily shop and then earn commission from sales generated on that content.

Being part of the YouTube Shopping affiliate program lets creators easily see which products are eligible for commission and track sales through YouTube Studio so they can spend more time creating and less time managing links. And by tagging the products featured in the video, their viewers can quickly scan helpful information, including pricing and product details, without leaving the video while they checkout on the retailer’s site. Eligible creators will see the option to join the affiliate program in YouTube Studio.